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Making sense of information, data and statistics

One thing you have to hand to the technological age is the ability to accumulate and process data. Data collection and analysis can be carried out with the aid of computers in a way which would have been inconceivable in the past.  But it also has its dangers.  One is the sheer volume of data which exists and our questionable ability to actually be able to go through it and assimilate it. Another is that data is not information unless it helps us or furthers our knowledge in some way.

Find a policy with . cigarette vending machine

Here we intend to keep abreast of - and interpret where necessary - what is being published in the UK and elsewhere about the issues we consider important for in my primers.  As we see it there is all manner of information being published on a regular basis which is relevant to us and to the formulation of policy decisions, whether they are of a personal, organisational or governmental nature. The possible consequences we read about every day with increasing frequency, ferocity and feeling.

Longer life expectancy projections and the age profile of the population are obviously very significant indeed and provide different messages for different audiences:

For marketing people it means a large target group of retired and quite affluent people, who have money to spend and time in which to spend it.

To the government, the medical profession and care workers it means large numbers of elderly people, possibly in declining health, who need looking after. This, of course, also provides business opportunities for some.

For business owners it means new issues and challenges as age discrimination legislation comes into effect.

To the government and business, not just in the UK, it means massive pension obligations which must somehow be tackled, probably by increasing the age of retirement.

To in my primers, it means being part of a whole generation of people of  50 and upwards who are hoping for another 30 or more years ahead of them, who do not feel old in the slightest, and who have neither the inclination nor possibly the financial wherewithal to just sit back and take it easy.





Only when the tide goes out


The demographics have been heading only one way for some years now but, we believe, government, employers, and individuals themselves have been in denial hoping the problem will go away, won’t affect us personally, or somehow will be someone else’s problem, despite some introductory measures such as Age Discrimination legislation.

IIt is quite apparent that none of these is true and that the march of time has finally caught up with us.

It has also been brought into very clear perspective by the arrival of the credit crunch and the recession.

To roll together a couple of very apt quotations, “Only when the tide goes out can you see the rocks on the sea bed or who’s swimming naked”.  

Click here for more on the demographics


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