Today, as is clear from many of the messages elsewhere on this site, 50 is the new 40 (or 30?). What it isn’t is 70 or 80 or 90. Here at in my prime we can help you understand and differentiate the needs and identifiers of the various ‘over 50s’ market segments.

We have many years of marketing experience ourselves and have worked with a wide range of public and private sector organisations, charities, advertising and PR agencies, and media companies to help them better focus their messages.

The services we can provide range from consultancy advice to short talks, presentations, or training sessions focused, for example, on the needs of sales and front line service staff.

Contact us for further information and an informal chat.

For more see: Marketers must help stamp out ageism - our article in The Marketer.